Top 10 Mistakes Start-Ups Make
Written by Serene Huang Simply believing that the idea will be the next unicorn. A lot of failed start-ups started an idea based on a strong instinct that once you get the website on, there will be demand for the products and services provided. They did not understand that a detailed competitors’ analysis is as […]
6 Steps to Creating the Unicorn Platform
Written by Serene Huang Most entrepreneurs dream to be the next Uber or Airbnb. What does it take to be a successful ‘platform’ startup in the sharing economy? How do companies go about tackling the chicken-and-egg challenge? Do you place emphasis on attracting the service providers or the customers first? As a startup, you will […]
How to Communicate Clearly During Organizational Change
Written by Elsbeth Johnson A former colleague liked to remind leaders of their impact by telling them, “There are children you’ve never met who know your name.” The point was simple: Their followers were also moms or dads who were going home and talking about their day in front of their children. And you, their leader, […]
The Personality Traits of Good Negotiators
Written by Tomas Chamorro-Premuzic Although there are hundreds of books about how to negotiate more effectively, the advice they offer is often difficult to apply, for three reasons. First, there are just too many contextual specificities underpinning each negotiation, such that one size does not fit all. Second, the effectiveness of each strategy is partly […]
How to Make Work More Meaningful for Your Team
Written by Lewis Garrad & Tomas Chamorro-Premuzic There is a well-known story about a cleaner at NASA who, when asked by JFK what his job was, responded “I’m helping to put a man on the moon.” This anecdote is often used to show how even the most mundane job can be seen as meaningful with the […]